• As the business grew, Edmund began stocking rare and unusual pearls and gemstones from direct
sources all around the world.
• His sales further escalated following the launch of his own 22K gold designer jewelry line.
• In the early years it was difficult to receive payments from international buyers. When PayPal became
available, it not only solved the problem but opened up his business to thousands of new buyers.
Keys to Success
• Customer satisfaction is a top priority for Edmund as he attributes his success to the many loyal, repeat
buyers that continue to shop with him over the years.
• Empowering his team to manage the administrative aspects of the business has enabled him to focus on
creating unique jewelry using new and exciting materials he personally sources during his travels.