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Selecting a Listing Duration

When you list your item, you can choose a 1, 3, 5, 7 or 10 day listing. If you're an eBay Store owner selling your item using a fixed-price format, you can also choose a 30-day or Good 'Til Cancelled listing.

When selecting your listing duration, you should consider the following:

You are also able to list items on eBay at a starting day and time you choose -- up to 3 weeks in advance. You can create your listings at your convenience and control the time they start and end.

Limitations

For a 1-day listing, you must have a feedback score of 10.

Note: If your account does not meet these requirements, you will not see the 1-day option when listing your item.

  • Extending the duration of a listing - You are not permitted to extend the duration of a listing if two or more hours have passed since the listing was submitted.

Market considerations:

  • Your buyers - Many buyers watch items for a while and think about them before placing a bid or using Buy It Now, so a longer duration may be to your advantage.

  • Time dependencies - If your item is related to a certain event, for example a ticket for a concert or a holiday gift, you should make sure your listing ends in time to allow time for you to post the item to the buyer before the holiday or event takes place.

  • Your selling volume - If you're a high volume seller listing a lot of identical items, you should consider using the multiple-item listing format, which allows you to list any number of identical items in a single listing.  This saves time – you only have one listing to maintain – and money, as you only have to pay the same fee as you would pay for a single item listing.  You also have a better change of featuring higher up in search results, as recent sales on a listing is a factor used to determine the order in which listings appear in search results.  We recommend you use the 30-day or Good 'Til Cancelled listing durations for your multiple-item listings.  (Good 'Til Cancelled listings incur fees on renewal every 30 days.)

  • Start Times - When you list an item using the Sell Your Item form, the listing is created immediately, unless you have used the scheduled listing option to start it at a later time.


    Note: eBay cannot guarantee exact listing durations because there are times when your listing may not immediately be searchable when using a keyword or category search, until several hours after you have created it. You can always find your listing by item number or through My eBay.

  • End Times - Listings end in whole-day increments from the listing's start time. For example, if you submit your auction listing at 1:14 p.m. Sunday, and select a listing duration of 3 days, your item will end at exactly 1:14 p.m. on Wednesday.

    Note: Fixed Price listings and auctions with the Buy it Now option end immediately when a buyer agrees to purchase the item.

To see eBay's official time right now, click the "eBay official time" link at the bottom-left corner of this page.

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