Below are descriptions of the metrics in Sales Reports and some tips on how you can use them to understand your business. If you're a Sales Reports Plus subscriber, see definitions of metrics in Sales Reports Plus.

Sales

Use the data in this section to understand how your sales have changed over time. For example, view the charts to find out how your percentage of successful listings and average sale price have changed over time.

Sales
The total amount of money you made from sales of your items. This amount is based on the final sale prices of the items when they ended and does not include postage, handling, or insurance costs that you may have charged buyers.

Month-to-month sales growth
The percentage increase or decrease in your total sales compared to the previous month.

Ended listings
The number of your listings that ended, with or without a sale.

Successful listings
The number of your ended listings that had a sale. Multiple-item listings are counted as successful if there was at least one item sold.

Successful listings %
The percentage of your ended listings that had a sale. Multiple-item listings are counted as successful if there was at least one item sold.

Average sale price per listing
The average final price of your listings that had a sale.

Fees

The Fees section provides net eBay fee information for all transactions associated with your eBay sales.

Net eBay fees
The amount in eBay fees you were charged. It can include the following fees:

• Listing upgrade and feature fees (Bold, Highlight, Featured Plus, etc.)

• Subscription fees (Selling Manager Pro, eBay Store, etc.)

• Any other fees charged to your account