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Sell To The World
ListingCommunicating Internationally
As you widen the breath of your eBay business’s reach, communicating effectively across cultures is key to selling successfully.

For Listings
For Post-Sale Communications

For Listings
When creating listings, ensure buyers from around the world understand what you're offering by:

  • Using simple, clear language
  • Avoiding colloquialisms or abbreviations international buyers may not understand
  • Using local terms of your main target market
    Example: In the US they usually use "cell phones" but in the UK it's more common to say "mobiles".
  • Using measurement units and sizes of your target markets
    Example: The unit for weight in the US is pounds while in the UK it's grammes.
  • Include global product specifications if they're available
    Example: Some electronics and media items may not work in all countries due to voltage, plugs or formats.
  • If listing on a non-English site, consider getting your listing translated
    Try using online translation tools to translate your listings.
TIP: Answer enquiries quickly and provide comprehensive answers. Effective communication helps overcome barriers in shopping internationally.


For Post-Sale Communications

Never neglect buyer communications after the item is sold. You can impress your buyers and make them come back if you have good after-sale services and communications.

Managing Buyer Emails

Sellers can respond to buyer questions and manage your email with buyers easily.

  • See the whole thread: Whether in eBay My Messages or in your own email inbox, you can reply to buyer emails by using "respond" in your email or in My Messages, or by clicking the yellow "respond" button in the email from the buyer. Either way, the conversations will be "threaded" so you can see the entire communication stream.
  • User identity kept anonymous: Buyer identity will be kept anonymous until after the sale is complete.
  • Post-transaction emails: Sellers can customise these emails through Selling Manager Pro. The improved post-transaction emails include Payment Reminder, Order Confirmation and Order Update.


Learn more about Post-transaction Emails.

TIP:

  • You can see the new emails through Selling Manager. If you send out your own post-transaction emails, make sure they don't duplicate messages coming directly from eBay.
  • Review, update and customize your emails by adding your own logo and messages through Selling Manager Pro

Get Selling Manager FREE now!

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Learn more about Selling Manager Pro.

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