• Jairus chose to sell banknotes as there are banknotes from every part of the world along with
a large number of collectors who specialize in various segments – in other words large supply
and large demand.
• At the same time, banknotes are considered a good investment and there is the challenge of
sourcing for rare notes that are highly valued by collectors.
• Moreover, banknotes can easily be shipped internationally.
• Jairus built his reputation as a trustworthy seller by providing the best possible customer
Keys to Success
• His key to not only overcoming this challenge but being a successful seller is to provide
the best possible customer service.
• For example, he helps his customers track their packages and updates them if there are any
delays or if they need to pick up the shipment from the post office.
• His honesty coupled with his personalized service has enabled him to compete effectively with
larger sellers who offer wider product choices at lower prices.