When you set a Buy It Now Price for your item, that price does not change— unlike an auction, with Buy It Now there is no bidding. The first buyer who commits to pay this price gets the item, and the listing ends immediately.
To help you determine your price, search completed listings for similar items that have recently sold on eBay. Go to the Advanced Search page and select the "Completed listings only" option.
Note: Unlike Online Auction format, there is no fee for setting a Buy It Now price in Fixed Price format. However, the Buy It Now price you set determines your Insertion Fee.
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