If you've set a Buy It Now price for your item, you can require the buyer to pay you immediately. You might use this feature if you're selling a time-sensitive item (for example, concert tickets).
A buyer who clicks the Buy It Now button in your listing is directed to pay immediately for the item.
Until the buyer completes payment, the item remains available for other buyers to purchase for the duration of the listing. The first buyer to complete their PayPal payment officially wins your item.
Once a buyer completes payment, the listing ends and you are directed to post the item.
If you have an Online Auction listing, both the Buy It Now button and the immediate payment requirement disappear once a bid is placed (or once a bid meets your reserve price). In that case, the listing becomes a regular auction-style listing, with the item going to the highest bidder.
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