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eBay Stores: How do I bring buyers to my eBay Store?

How do I bring buyers to my eBay Store?

Use these methods to drive buyer traffic to your Store and generate sales of your Store Inventory items:

Promote your Store on eBay

  • Make the most of your Auction-style and Fixed Price listings.
    List some of your items in these selling formats, which appear in regular eBay searches and categories. In your item descriptions, include links to pages in your Store - the homepage, custom categories, Store Inventory items, etc. For more advanced sellers, incorporate your Stores' branding (colours, logo, theme, etc.) as well.

  • Control your cross-promotions.
    Control which of your other items are promoted when buyers view, bid on, or win your items. Set up your cross-promotions so that your Store Inventory items gain maximum exposure.

  • Use your About Me page.
    Create an About Me page and devote it to your Store - describe your business, include links to your Store, incorporate your Stores' visuals, etc. Once created, the "me" icon always appears next to your User ID for buyers to click on.

  • Upgrade your subscription level.

    Upgrade your subscription level for more exposure on eBay Stores search pages as well as other parts of eBay.

Promote your Store outside of eBay

  • Promote your Store in emails and printed materials.
    Always include your Stores' name, URL, and branding in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery and advertisements.

  • Make your own promotional flyer with the Stores tools.

  • Optimise Your Store for Internet Search Engines.
    Make the text in your Store match the keywords that users would enter when they search for the types of items you're selling. Include these keywords in your Store name, custom category names, and/or the content on your custom pages.

  • Purchase keyword ads in Internet search engines.
    Buy text advertisements that appear in the results of Internet search engines when users look for the types of items you sell.

  • Include your listings in product search engines.
    Arrange to have your Store Inventory items appear on shopping comparison Web sites. Set up partnerships with these sites and export a feed of your Store listings so that your partners always have up-to-date information about your items.

Another tip

  • Register your domain name

    Give your Store a URL that's easy for buyers to remember by registering a domain name (for example, Buyers who go to your domain name will be automatically forwarded to your Store's homepage.

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