Changing your eBay Store appearance (custom listing header)
Set up a customised Store listing header to brand your Store and drive more traffic to it. The listing header appears at the top of the description section in all of your listings.
A listing header includes:
A link that allows buyers to add you to their Favourite Stores
Up to 14 category tabs, each one displaying up to five of your listings when clicked
A link that allows buyers to sign up for your newsletters
A marketing message that you can customise for different buyer profiles.
Setting up your eBay Store listing header
To set up or edit your customised listing header:
Click the My eBay button at the top of any eBay page.
Sign in to eBay with your User ID and password.
Click the Marketing Tools link on the left side of the page.
Click the Listing Header link on the left side of the page.
Specify how you’d like your custom listing header to appear.
Click the Apply button to submit your changes.
You can vary your listing header's appearance depending on the header options that you select in your Store Marketing preferences. Here is a sample listing header:
Avoiding keyword spamming
The listing header is not included in item title and description searches, so you do not need to worry about violating eBay’s keyword spamming policies with your custom category names.