Members are not permitted to engage in any activity for the purpose of inappropriately gaining attention or diverting members to a listing. This includes any activity that harms the shopping experience by making it difficult for buyers to find the items they are looking for. Ultimately, it is the seller's responsibility to ensure that each listing accurately reflects the item being sold, while not using any unfair methods to divert members to their listing. This includes, but is not limited to, a listing's title, subtitle, item specifics, description, pictures, links, and meta tags.

Activities that are not permitted include:

• Creating a listing title or subtitle that does not accurately describe the item for sale, or that includes information that could mislead buyers as to what is actually for sale. (Misleading Title)

• Listing an item in a category that is not representative of the item being sold, or listing an item outside of a required category. (Miscategorization)

• Including any information that does not describe or is not directly relevant to the item being sold or is intended to misrepresent the terms of sale. (Keyword Spamming)

• Using brand, product or celebrity names inappropriately throughout a listing, such as comparing an item to another brand named item’s style or calling out an indirect relationship between the item being sold and a celebrity. See Additional Information for exceptions. (Brand Name Misuse)

• Any other activity that eBay deems as inappropriately diverting members to a listing or harming the finding experience for buyers. 

Violations of this policy may result in a range of actions, including:

• Listing cancellation

• Limits on account privileges

• Account suspension

• Forfeit of eBay fees on cancelled listings

• Loss of PowerSeller status