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Key Rules and Policies
These key policies are highlighted for your reference only. A complete list of up-to-date rules and policies are available from the Key Rules and Policies section on eBay.com.

Seller Non-Performance Policy

eBay expects sellers to deliver a consistently high level of buyer satisfaction.

When a seller lists an item and a buyer purchases it, the seller and buyer have entered into a contract that both members are expected to honor. For sellers, this contract includes both formal requirements, as well as informal, common-sense obligations to provide good service to their buyers. 

Sellers who do not fulfill these requirements and obligations are not honoring their contract and create a bad buyer experience.  Sellers who generate excessive bad buyer experiences relative to their selling volume are at risk of violating the seller non-performance policy.   

Buyer experiences are reflected in areas such as Feedback (including overall scores and detailed seller ratings), as well as item not received or item significantly not as described disputes.

Violations of this policy by a seller may result in a range of actions, including:

  • Listing cancellation

  • Forfeit of eBay fees on cancelled listings

  • Selling fee schedule adjustments

  • Requirements regarding payment options and potential holds on payments made through PayPal

  • Limits on account privileges

  • Loss of PowerSeller status

  • Decreased visibility in search results

  • Account suspension

  • Referral to law enforcement

Additional Information

What buyers can do if they feel a seller has violated the seller non-performance policy

If a seller has refused to complete a sale and payment has not been sent or payment has been refunded, report the seller. When making your report, include a copy of the email documenting the seller's refusal to complete the sale with the full message text and complete email headers.

If a buyer has paid for an item and has been unable to receive the item or a refund, or believes the item was significantly misrepresented, they should refer to the item not received or significantly not as described process.  Buyers will also find instructions that will allow them to contact eBay to report the seller on this page.

Buyers also should use eBay’s Feedback system to leave comments and detailed seller ratings regarding their satisfaction with a transaction.

Note: Eligibility for buyer protection services is determined by the payment method that you use and the eBay country site where the item was purchased. You can review how your purchase is protected on the item page.

You can only open a dispute through the specific eBay country site where you purchased the item. If you try to open a dispute on an eBay country site other than the site where you purchased the item, you will be asked to continue your dispute on the appropriate eBay site.

After receiving a report, eBay will consider the circumstances of the alleged offense. If a complaint cannot be proven with certainty, it is possible that no action will be taken. Due to privacy issues, eBay will be unable to discuss the result of the investigation.

If a seller is no longer able to complete the transaction because the item is no longer available for trade, the seller may consider contacting the buyer, explaining the situation, and attempting to reach an amicable resolution. While eBay encourages the buyer to be open to a reasonable resolution proposed by the seller, the buyer is not obligated to agree to any such proposal.

What sellers can do to avoid violating the seller non-performance policy

Good practices that help sellers promote buyer satisfaction include:

  • Accurately describe the condition, size and quality of the item directly in the listing.

  • Honor the original terms by accepting payment for an item at the end of a successful sale.

  • Promptly ship the item with appropriate packaging once payment has been received.

  • Respond promptly and professionally to questions from the buyer.

  • Proactively communicate with the buyer throughout the transaction.

Why does eBay have this policy?

In a transaction on the eBay platform, both the seller and the buyer are expected to honor their commitments. eBay has this policy to ensure that eBay’s sellers understand their obligations and to protect eBay’s buyers.

For more information on this policy, please read the Frequently Asked Questions .



 

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