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	Selling Formats

	Many buyers enjoy the thrill and excitement of auction-style listings. Others like the immediate gratification of "Buy It Now". When you use just one format, you only reach a subset of eBay's total buying population. Plus, some formats perform better than others, depending on how they are used.

1. Is the product you are selling a commodity?

Consider listing it at a straight Fixed Price, following a review of comparable items to determine current market value. Fixed Price allows you to sell immediately, at the price you want, and in multiple quantities!

2. Want the Buyer to decide how to end the sale?

Use an Auction listing with the "Buy It Now" feature.

3. Have a unique or hard-to-find item?

Auction style listings are a great way to maximise the final sales price!

Don't be afraid to experiment with the listing formats you use. You'll quickly find which ones work best for your products.