Feedback is a very important aspect of trading on eBay. Consistent positive feedback lets buyers know that you manage transactions well and that you care about your reputation. Likewise, negative feedback will turn off buyers and may harm your reputation on eBay.

Here are some tips on how to build and maintain a high positive feedback rating:

• Always represent your item accurately and honestly.
• Make your terms of sale easy to find and easy to understand, especially concerning payment terms, postage, and returns.
• Be available to answer questions before and after the listing closes.
• Be patient and courteous with your buyers. Give them the benefit of the doubt until it is obvious that they are not responding or cooperating.
• Make every possible effort to bring the transaction to a satisfying close. Negative feedback should only be left as a last resort. It's not unusual for a sale to be cancelled and still be resolved to the satisfaction of both seller and buyer.
  

Finally, when it is merited, don't forget to leave positive feedback for others. Doing so helps promote safe trading on eBay and, more often than not, encourages your trading partner to do the same for you.