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Knowing the Rules for Sellers
eBay's policies are rules and guidelines that help to create a safe, fair and enjoyable trading environment for all eBay members. As a seller, you are responsible for reviewing and understanding eBay’s selling policies, as well as all applicable laws and regulations as outlined in the User Agreement and in Rules for Sellers - Overview.
Policies and guidelines specifically related to selling an item involve:
When policy violations occur, eBay emails the seller, as well as bidders, that a listing has been ended. Learning about eBay's selling policies before you list an item will help you to avoid unintentionally breaking rules (including the law). eBay’s selling policies are updated to respond to marketplace, community and security issues, so it is important to check them regularly for changes. eBay’s policies are intended to:
Violation of eBay policies can result in a range of actions, including:
Prohibited and restricted itemsPolicies about listing items are often based on country and state laws. However, many restrictions involve the sale of controversial or sensitive items and are not necessarily prohibited by law. The limitations are a result of input by the eBay Community. There are three aspects of item restrictions – prohibited, questionable, and potentially infringing items. Prohibited –- These items may not be listed on eBay. Examples of listings that are not allowed include:
Questionable –-These items may be listed under certain conditions . Examples of listings that are not allowed include:
Other polices involving questionable items include Pre-Sale Listings, Vehicle, Vehicle Equipment and Device Listings, and Cell Phone (Wireless) Service Contracts. Potentially infringing –- These items may be in violation of certain copyrights, trademarks, or other rights. Some items are not allowed, even though they may be legal, because they almost always violate copyright or trademark laws. Examples of listings that are not allowed include:
To avoid creating listings that would infringe upon intellectual property rights, see Protecting Intellectual Property Rights. You can also take eBay's tutorial on Intellectual Property Policies and VeRO. Important: Protection of intellectual property also extends to each member’s listings. eBay members are not allowed to use another eBay user's pictures or descriptions in their listings or About Me page without the owner's permission (see Item Description and Picture Theft). Note: Even if you offer to give away for "free" (rather than sell) a prohibited, questionable, or infringing item, this will not relieve you of potential liability. This applies to both seller and buyer. See Prohibited and Restricted Items-Overview. Listing practicesTo promote a safe, fair and enjoyable trading experience, eBay has established a set of community standards and guidelines for listings and other community content. These include policies restricting the use of profanity, HTML and JavaScript, and links. In addition, eBay’s listing policies provide guidelines on how certain items may be listed and described. Actions that misrepresent items – Misrepresented items result in a poor shopping and finding experience for buyers because their search results show listings in which the buyer may have no interest. These practices also result in an uneven playing field for sellers who do not use these techniques and attract fewer potential buyers. Examples of listing practices that are not allowed on eBay include:
Actions that avoid paying eBay fees – Selling fees help eBay support both buyers and sellers. Listing practices that circumvent (avoid) fees are unfair to sellers who pay the appropriate eBay fees and may provide a poor buying experience. Examples of listing practices that are not allowed on eBay include:
To view the policy and more examples, see Circumventing Fees. See also: Multiple Listing Limit, Reserve Price Violations, Unpaid Item/Final Value Fee Credit Abuse; Listing About Me; Tax Policy. Completing the saleIf your item sells successfully, the sale needs to be completed. This includes contacting your buyer, accepting payment and shipping the item. Examples of actions that are not allowed on eBay:
If something goes wrong, including having problems with your buyer, there are options to help with your transaction problems. For more information, see the Transaction Problems and Protection section of Help. Other polices involving listing practices include: eBay Pilot Programs, Home Page Featured Policy, and Want Ads and Trades. Other Policies:
Reporting violations of selling policieseBay monitors listings, including reviewing reports of policy violations from its members. To report listing violations, locate the policy that is being violated, review it, and report the violation using the links provided on the appropriate policy page or click Help at the top of any eBay page and then click Contact Us on the left side of the page. Your participation and vigilance as part of the eBay Community is invaluable in helping to help you to be a successful seller. ![]() |
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